觀點 How New Twitter X Logo Fails: Analyzing the Flaws in the Twitter Bird and App Icons

Exploring the Controversy and Questions Around Twitter's New Logo


Do you hear that sound? It’s the sound of Twitter users collectively gasping as they lay their eyes on the new Twitter X logo. In this blog, we’re going to dive deep into the flaws of this so-called “modern” redesign and analyze why it fails to impress. Buckle up, because we’re about to take a wild ride through the world of Twitter’s questionable design choices. Trust me, you’re going to want to subscribe to this rollercoaster of a blog. Let’s get started, shall we?

The New Twitter X Logo

Ah, Twitter, the land of hashtags and never-ending debates. They recently decided to give their logo a makeover, and boy, did it stir up some controversy in the Twitterverse. Let’s take a closer look at the new Twitter X logo and see why it has become the talk of the town.

Description of the new logo

Twitter has ditched their iconic blue bird and replaced it with what can only be described as a blue pretzel with wings. Yes, you heard that right. The new logo features a geometric design that many have likened to a crumpled up piece of paper. Gone are the days of the cute, fluffy bird we all loved.

Comparison with the previous logo

Remember the old Twitter logo? It had character, charm, and distinctive features that made it instantly recognizable. I mean, who can forget those feathered friends singing their hearts out in 140 characters or less? But now, we’re left with a soulless geometric shape that lacks any personality or originality. It’s like trading in a vibrant tropical rainforest for a dull, concrete jungle.

Opinions from the Twitter community

Whenever a big change happens on Twitter, you can bet your retweet button that the Twitterverse will have something to say about it. And boy, did they have a lot to say about the new logo. Some users made memes comparing it to a bagel, a broken heart, and even a sad trombone. It’s safe to say that the general consensus is not in favor of this new look. So, Twitter, what made you think that ditching your beloved bird for a geometric abomination was a good idea? Maybe you were trying to be edgy or modern, but instead, you ended up alienating your loyal users who loved the old logo. We miss the days when we could spot a Twitter bird from a mile away. Now, it’s like playing a game of “Where’s Waldo” just to find that tiny, unrecognizable blob in the corner of our screens.

I don’t know about you, but if I wanted to see abstract art, I’d go visit a gallery, not log into Twitter. So, here’s a tip for the Twitter design team: next time, stick to what you’re good at – tweeting – and leave the logo redesigns to the professionals. Just a thought.

Flaw 1: Lack of Originality

So, let’s talk about the new Twitter X logo. Oh, wait, did I say “new”? My bad, I meant “borrowed”. Yes, it seems like Twitter took a leaf out of other brand logos’ books when designing their new bird icon. It’s like they went on a shopping spree at the “unoriginality” store.

I mean, seriously, have you seen the similarities? It’s like playing a game of “spot the difference”, but instead, it’s “spot the originality”. With so many brands out there, you would think Twitter could come up with something unique, but apparently, that was too much to ask for.

And let’s not forget the lack of uniqueness in its design. The new Twitter X logo is as plain as a slice of bread without butter. Where’s the pizzazz? The spark? It’s like someone took the old logo, copied and pasted it into a design software, and said, “There, done!”

But hey, who needs originality when you can just blend in with the crowd, right? I’m sure Twitter was aiming to be forgettable and indistinguishable from the rest. Bravo!

Oh, and before we move on to the next flaw, here’s a little nugget of wisdom: If you ever run out of ideas, just swipe someone else’s. Works like a charm!

Flaw 2: Oversimplification

Ah, the wonders of oversimplification. It’s like taking a beautifully intricate painting and deciding to slap some stick figure drawings on top. Brilliant! And that’s exactly what Twitter seems to have done with their new logo.

You see, the previous Twitter bird had character and charm. It had a certain elegance to it, a sense of whimsy that made it instantly recognizable. But now, they’ve decided to go down the minimalistic route, stripping away all the personality. What a shame!

Sure, minimalism can be great when done right. It can convey a sense of sophistication and clarity. But in this case, it has gone terribly wrong. The new Twitter bird looks like it was designed by someone who had five minutes to spare and a limited knowledge of graphic design.

Gone is the playful, nerdy charm of the old bird. It’s been replaced with a generic, genericness that screams “I couldn’t be bothered to come up with anything original.” It’s like they took a step back in time to the early days of clip art.

Why would Twitter choose to lose all that character and charm in the name of simplicity? Are they trying to appeal to the lowest common denominator? Are they afraid that their users might actually appreciate a logo with some personality? It’s a mystery we may never solve.

So here we are, left with a logo that lacks character, charm, and pretty much anything that would make it memorable. It’s like Twitter decided to take a giant leap into mediocrity. Congratulations, Twitter. You’ve successfully oversimplified yourself into irrelevance.

Flaw 3: Loss of Recognizability

Let’s delve into the realm of loss of recognizability, shall we? Brace yourselves, my quirky friends, because we’re about to witness some real “bird confusion” and “icon mayhem.”

First off, we have the difficulty in distinguishing the bird. Twitter’s classic bird icon used to have a charm that made it instantly recognizable. But now, oh boy, it’s like trying to find Waldo in a sea of red and blue stripes. The new logo’s minimalistic approach seems to have backfired, leaving us squinting at our screens, desperately attempting to identify our feathered friend.

And if that weren’t enough, the app icons are causing even more confusion. Not only are they uninspiring and lackluster, but they also fail to convey the essence of Twitter. It’s like putting a pair of glasses on your favorite celebrity and expecting them to go unnoticed. Well, Twitter, we noticed, and we’re not impressed.

Dear Twitter, consistency is key. Unfortunately, the new logo fails to match the rest of Twitter’s UI. It’s like wearing mismatched socks to a fancy gala; it just doesn’t belong. And let’s not even get started on the lack of coherence across platforms. It’s like Twitter is playing a game of “guess the logo” with its users, leaving us scratching our heads and wondering if we downloaded the right app.

So, to sum it all up, Twitter’s loss of recognizability is due to the difficulty in distinguishing the bird and the app icon confusion. It’s like trying to identify your long-lost twin in a crowd of identical clones. Twitter, we suggest you go back to the drawing board and bring back the charm and character that made us fall in love with your little blue bird in the first place.

Flaw 4: Inconsistency

let’s talk about how the new Twitter X logo fails in the consistency department. It’s like Twitter just went, “Hey, let’s design a logo that doesn’t match our UI and confuses people across different platforms. Sounds like a great plan!”

First of all, there’s a clear mismatch with Twitter’s UI. You open up the app, and what do you see? A sleek, clean interface with rounded corners and modern aesthetics. But then, BAM! The new Twitter X logo pops up with its sharp angles and edgy design. It’s like throwing a disco ball into a minimalist art gallery. Way to disrupt the harmonious flow, Twitter! And let’s not forget the lack of coherence across platforms. On desktop, you have the blue bird logo, while on mobile, you’re hit with this X-shaped creature. It’s almost like Twitter wants to confuse its users and keep them guessing which platform they’re on. “Where am I? Am I on Twitter or some secret agent’s encrypted messaging app?”

Seriously, Twitter, consistency is key. It’s like wearing mismatched socks or using different fonts in a document. It just doesn’t work. So, while the new Twitter X logo may have its flaws, inconsistency takes the cake. Bravo, Twitter, bravo.

But hey, don’t let these flaws discourage you from subscribing to our blog. We’ve got more juicy content lined up for you, so stay tuned!


What did we learn from the Twitter X logo fiasco? Well, let’s recap the key points, shall we? Firstly, the new logo lacks originality. It’s like they took a look at other brand logos and said, “Hey, let’s have some of that!” Who needs uniqueness, right? Secondly, oversimplification can be a dangerous game. In an attempt to be minimalistic, the Twitter bird lost its character and charm. It’s just a plain old bird now, nothing special. Next, let’s talk about recognizability. Seriously, have you tried distinguishing the new bird? Good luck with that! It’s like trying to find a needle in a haystack. And don’t even get me started on the app icons. Confusion galore! Lastly, inconsistency is the name of the game. The new logo doesn’t match Twitter’s UI, making it look like a fish out of water. And let’s not forget the lack of coherence across platforms. It’s a hot mess, folks. In conclusion (without actually saying “in conclusion”), the new Twitter X logo fails miserably. It lacks originality, character, and recognizability. It’s inconsistent and just plain confusing. Kudos to Twitter for creating a logo that manages to tick all the wrong boxes. Well, at least they can learn from their mistakes, right? Let’s hope they do. Fingers crossed (or not)!