20150220-249 copy

Atolye Gozde Branding


Atolye Gozde is a brand of empowering, unique jewellery by the Turkish designer Yasemin Gözde. Each pieces of jewelleries are meticulously braided by hand during a process that can sometimes take days to complete. Atolye Gozde is quickly becoming a well-known brand so she decided to take it to the next level and asked us to design her visual identity and packaging. Her necklaces are timeless, liberating pieces of jewellery designed for strong women. These associations needed to be evident in her visual identity. In the logotype we captured the repetitive braiding movement using simple geometry, while the packaging was designed to distinguish and protect the pieces. On the inside is a story about her passion, and each box is personally signed by her to help the piece stand out.

20150220-260 copy
20150220-261 copy
20150220-264 copy
20150220-265 copy
20150220-268 copy
20150220-280 copy
20150220-289 copy
20150220-320 copy
20150220-315 copy