Branding | Packaging

ODDO is a Multi-Brand Concept Store that offers Designer Menswear, Sportswear & Accessories.

As Upper classmen are the brand’s target audience, our goal was to create a communication language inspired by the contrast of classical typographic elements and some hints of contemporary aesthetics.

For this project, it was necessary to begin by developing the brand’s strategy and all the way through the packaging set, labels and business system, to name a few.


Branding & Packaging