4.1gb is a Hong Kong-based jewellery brand. It was built with an ambition to provide exceptional experiences for their customers. 4.1gb explore what it takes to do exactly that. The name “4.1gb” derives the reality of the digital future. The “.1” embodies the goal to not only provide customers with a great product but to also provide them with a great experience.
We were commissioned by 4.1gb to rebrand their identity with the aim of building on their success in Hong Kong whilst simultaneously preparing for a move into international markets. Our comprehensive rebrand involved reworking existing visual language elements to take into consideration their new global target audience.
We designed a visual identity that communicated their positioning of ‘special moments’ and ‘youth confidence’ through an elegant new marque. This ‘totem’ formed the basis of the new scheme and was designed to act as shorthand for the brand. This was combined with a colour palette of pine green and rose gold tones to complete a simple, elegant identity.